About Us

Introducing KBB with Infinite Possibilities

KBB is a food company that owns and manages clean forests in Korea to cultivate medicinal crops, with its mission of “promoting everyone’s happiness and healthy life through supply of high-quality medicinal crops grown in Korean land and forests, and through humanitarian food management.”
KBB is engaged in the cultivation and distribution of medicinal crops, development of food ingredients (concentrate, extract, etc.), operation of health food brand, technical cooperation with governmental research institutions, and the development of individually recognized functional ingredients.

KBB operates B2C business with various health food brands as well as B2B distribution for raw materials and ingredients. Based on these businesses, KBB runs its healthcare business, including inner beauty products, functional food, and medical devices.

Message from CEO

Thank you for visiting our website for a healthy future with harmony of nature and humanity.

KBB has been preparing for its Wild-simulated Ginseng business since 2018, and KBB has been prioritizing the harmony with nature. KBB manages a vast forest that extends 496.6ha, and it cultivates Wild-simulated Ginseng based on eco-friendly methods instead of indiscriminate development.

We have been continuously researching and striving to offer the best-quality products without harming nature. Our goal is to go beyond simple business to become a company that co-exists with environment, community, and customers. KBB practices ESG management and promotes various projects that contribute to the era of carbon neutrality. With a belief that protecting and caring for nature is the path to the future for all, KBB is committed to practice a sustainable management.

KBB promises to deliver the nature’s healthy value to the customers and lead the regional development. KBB’s duty is to preserve the forests and protect the environment, and KBB promises to continuously challenge and innovate to fulfill its mission.

KBB is creating a healthier future in harmony with nature and humanity. We invite you to join us on the journey toward a better tomorrow.

Thank you.

CEO of KBB Lee Chang Sik

KBB’s Management Philosophy

  • Mission

    Promote everyone’s happiness and healthy life through supply of high-quality medicinal crops grown in Korean land and forests, and through humanitarian food management

  • Vision

    A medicinal crop-based healthcare group for sustainable forestry and food business

Value
  • Sustainability

    Set sustainability as a core value by promoting eco-friendly business and building customer trust

  • Growth

    Commitment of employees to business sustainability and maximum customer value for corporate growth

  • Innovation

    Strive for innovation to achieve sustainability and growth

  • Creativity

    Innovation and growth are built on creative corporate activities

  • Challenge

    Embrace bold challenge for growth and innovation

  • Humanitarian Spirit

    Cultivate employees’ humanitarian sense of mission to encourage contribution to humanity through work.

KBB CI

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Logo

KBB’s logo consists of black “KBB” text encircled by blue-green curved graphic elements. The black text represents strength and trust, while the blue-green curve symbolizes corporate innovation and sustainable growth. The curved form represents the development and flexibility pursued by KBB, and its gradually widening curved design visually conveys the continuous corporate growth.

  • Minimum Size Regulation
Color

Business Field

  • JIGIWON 01
    JIGIWON 01

    JIGIWON is a premium Wild-simulated Ginseng health food brand.

    JIGIWON uses the entire Wild-simulated Ginseng, including leaves, stems, and roots, to deliver Wild-simulated Ginseng’s superior benefits in a convenient form, making it easy to consume even in a busy daily life.
  • WonderVibe Nutrition 02
    WonderVibe Nutrition 02

    Health Food, Health Functional Food Brand

    WonderVibe Nutrition is a brand for health food and functional health food, and its various health products enhance your daily health vibe.
  • Food Material 03
    Food Material 03
    Domestic/International
    B2B Distribution
    of Wild-simulated Ginseng
    Concentrate and Other Products